WEB LISTENING
Nowadays, a presence on the web and engagement in the unstoppable development
of social networks is more important than ever.
These days, relationships are built via online conversations.
To ensure that the level of awareness of what you have to offer is and remains high,
it is key to grasp the “buzz” on the web and answer this question:
WHAT ARE PEOPLE SAYING ABOUT YOU ON THE NET?
Web listening is the tool that will support you before,
during and after the masterclass/seminars to monitor
online conversations, with the aim of understanding:
CONTENT
What
was discussed
SENTIMENT
How
it was discussed
BUZZ
How often
it was discussed
Key analytics:
HITS AND VOLUME
Opportunity to intercept online conversations about the products in question. Also, extrapolation of hits in any target space-time horizon. This helps you develop an initial idea of how intensely the web is focusing attention on a given topic.
TIME
Creation of a timeline of useful data in view of comparative trend analysis, in order to have references to duplicate or modify the strategy as results vary over time.
COMPARING KEYWORDS AND/OR COMPETITORS
Option to compare multiple search keywords quantitatively (which terms generate more online conversations) and qualitatively (sentiment, media source, trends over time, etc.).
INFLUENCER
Identification of the people who can help the company create more buzz and engage web users in conversations on the topics at hand.
COVERAGE
Possibility to analyze almost all countries in the world and review content in almost every language.
MEDIA SOURCES
In general, results are found on four main media sources: social media, forums, news websites and blogs. Social media also include Facebook, in the form of public pages and profiles that can be monitored.
SENTIMENT
Analysis of user perception and opinions on searches, whether positive, negative or neutral.
THEMECLOUDS
Identification of main keywords and themes that users most often associate to their searches, as to additionally identify the main topics in conversations.
WEB LISTENING
Nowadays, a presence on the web and engagement in the unstoppable development of social networks is more important than ever.
These days, relationships are built via online conversations.
To ensure that the level of awareness of what you have to offer is and remains high, it is key to grasp the “buzz” on the web and answer this question:
WHAT ARE PEOPLE SAYING ABOUT YOU ON THE NET?
Web listening is the tool that will support you before,
during and after the masterclass/seminars to monitor
online conversations, with the aim of understanding:
CONTENT
What
was discussed
SENTIMENT
How
it was discussed
BUZZ
How often
it was discussed
Key analytics:
HITS AND VOLUME
Opportunity to intercept online conversations about the products in question. Also, extrapolation of hits in any target space-time horizon. This helps you develop an initial idea of how intensely the web is focusing attention on a given topic.
TIME
Creation of a timeline of useful data in view of comparative trend analysis, in order to have references to duplicate or modify the strategy as results vary over time.
COMPARING KEYWORDS AND/OR COMPETITORS
Option to compare multiple search keywords quantitatively (which terms generate more online conversations) and qualitatively (sentiment, media source, trends over time, etc.).
INFLUENCER
Identification of the people who can help the company create more buzz and engage web users in conversations on the topics at hand.
COVERAGE
Possibility to analyze almost all countries in the world and review content in almost every language.
MEDIA SOURCES
In general, results are found on four main media sources: social media, forums, news websites and blogs. Social media also include Facebook, in the form of public pages and profiles that can be monitored.
SENTIMENT
Analysis of user perception and opinions on searches, whether positive, negative or neutral.
THEMECLOUDS
Identification of main keywords and themes that users most often associate to their searches, as to additionally identify the main topics in conversations.