Pre-recorded virtual masterclasses promoted and circulated by:

An ad-hoc online platform for trade professionals,
journalists, somms and Ho.Re.Ca. players.

Pre-recorded virtual masterclasses promoted and circulated by:

• Multiple web lines (websites, social networks, blogs, etc.)

• An ad-hoc online platform
for trade professionals, journalists, somms and Ho.Re.Ca. players.

HOW IT WORKS

The virtual masterclass will be led by a journalist/expert familiar with
the local market who will present
the wines, their characteristics and their terroir of origin.
The wine selection will be agreed upon
and confirmed by the Wine Consortium/winery.
During the masterclass, the expert will provide a geographical introduction
with details about the estates and terroir and guide the tasting of the selected flight of wines.

Recruitment
of local expert

Preparation of
materials

Shipment of wines
and materials

Simultaneous translation
(when required)

Video-conferencing
platform
and functional
adaptation

Social media promotion
and web listening
(before, during and
after the event)

The virtual masterclass will be led by a journalist/expert familiar with
the local market who will present
the wines, their characteristics and their terroir of origin.
The wine selection will be agreed upon
and confirmed by the Wine Consortium/winery.
During the masterclass, the expert will provide a geographical introduction
with details about the estates and terroir and guide the tasting of the selected flight of wines.

Recruitment
of local expert

Preparation
of materials

Shipment of wines
and materials

Simultaneous translation
(when required)

Video-conferencing
platform and
functional
adaptation

Social media promotion
and web listening
(before, during and
after the event)